My team was responsible for a massive brand overhaul, including their photography, brand videos, advertising, environmental signage, go-to-market campaigns and the design/UX of their flagship mobile app, their lobby kiosks and critical game play screens within each bay.
In addition to the consumer facing projects, we worked with their rapidly expanding and decentralized teams to streamline their internal workflow and team building, with an over-arching intranet that brought convergent workstreams together, and on-boarding practices that helped new associates learn the meaning of being a TopGolf team player.
mapping the
customer journey
Extending beyond the typical re-brand process, we dug deep into every opportunity for customer interaction - from their initial decision-making process (“What should we do tonight?”), to their first step on-premise, through check-in and gameplay to departure.
This holistic strategy encompassed print, digital, mobile, social, outdoor advertising, guerilla campaigns and tradeshows, allowing us to connect dots that had never been uncovered while helping to create a brand that never skipped a beat and took into account every step of the customer journey.
branding &
identity
A new graphic language and brand identity was created to bring more authenticity and flexibility to TopGolf’s marketing efforts - as well as help carve out an aesthetic as unique and recognizable as TopGolf’s culture.
mobile strategy
UI/UX design
Combining the phone’s GPS capabilities with the existing technology throughout TopGolf facilities, we were able to develop contextually aware functions based on a users location, their status and goals. These functions would highlight available options, like ordering food and beverages, or setting up reservations, streamlining the user’s experience.
